The Concept: Like most true innovations, it is based upon an essentially simple idea: The Internet is not only a communications channel to be integrated, but is in fact also the means to integrate all channels.

The Service:
marketingdotnet forms a quantitative Audience Relationship Management (ARM) decision support service which incorporates five essential elements of marketing integration:

1. Knowledge mart
2. Precision opportunity targeting using proven quantitative methodology
3. An Internet-based online and offline communications gateway
4. Rich media communications
5. Measurement of sell-through performance
   

The Action:
The service can be deployed very quickly, without spending seven figures on new software and hardware. Also, it is a flexible system, not an all-or-nothing solution. Many companies already have a data mart and may have created intelligence through analytics. With this service you can choose to apply any combination of these five elements on either an ala carte basis or as a complete, integrated solution.

The Benefits:
Existing technology investments are not wasted. In fact, in most cases the existing investment will now show an increase in return.

The marketingdotnet service is accessible and actionable, with full 24/7 query capability using a standard browser.

It puts the management and control of business intelligence where it belongs: in the hands of marketing people. It gets the right information to the right people in the right way and at the right time.

It is rapidly deployed and will be contributing to the bottom line very quickly.

It is designed so that marketing services firms can offer marketingdotnet to their prospective and existing clients as a private-label service under the agency brand. But it comes with complete backroom support that stays in the back room and does not create an awkward third-party intrusion on the agency-client relationship.

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