The Problem
In order to win more business and grow current business, you need to
constantly improve your competitive advantage.
Not only against your direct agency competitors, but also increasingly
against the growing number of consultants and marketing services firms
attacking your revenue streams.
As we transition from the age of information into the age of creativity,
agencies are both well poised and vulnerable. Your clients know that
in the markets of tomorrow their competitive advantage will be even more
difficult to sustain than today.
They know that “business as usual” is a fatal illness. Their
ability to succeed will depend on how quickly they can predict and adapt
to change in a way that increases their value to their customers. They
will seek best-in-class solutions and will demand complete accountability
from marketing services firms.
As never before, this will require creativity applied to every facet
of business.
The Solution
We are very good at creating and deploying information that makes creativity
actionable. We can integrate syndicated data with your client’s
own CRM data. We synthesize this and, through the application of advanced
analytics, we create extremely useful information.
Then we interpret it, deploy it, and provide the help for you to apply
it to marketing communications programs in a fully integrated and accountable
way, and as an agency-branded service rather than a third-party service.
By providing the right information to the right people in the right
way, in real time, we arm you with the knowledge to increase your value
to your clients’ business and thereby increase your revenues and
margins as well as client loyalty.
Capabilities
- All information in a custom knowledge mart, deployed via the Internet,
with full query capability 24/7.
- Optimal media planning system, with what-if scenario capability.
- Full integration of all online and offline channels.
- Instantaneous, one-to-one, customized rich media communications gateway.
- A fully accountable sell-through performance measurement system.
- For the first time, a complete Audience Relationship Management (ARM)
system.
Why We Did This
Our Senior Partners have more than twenty-five years of agency experience
with companies like McCann Erickson, Y&R Advertising, Ogilvy and
Mather, Wunderman Worldwide and Hill Holliday. We know the advertising
business. And we recognize the vast importance of information and the
difficulty that agencies traditionally have had creating and deploying
it. We created the marketingdotnet service
to meet this need.
How We Work
We are a virtual resource. We work with you, on your behalf, and we
operate through your agency channels without intruding on your prospect/client
relationship. Think of us as a backroom resource that empowers you to
offer the marketingdotnet service
under your own brand identity. |
