Company:

Applied Metrix LLP is a privately owned company headquartered in Natick, Massachusetts. Founded in 1996, we have grown rapidly to be recognized as the leader in the dynamic field of marketing integration services.

Our pioneering work has led to the development and deployment of a real-time Internet enabled Audience Relationship Management (ARM) system called marketingdotnet.

Mission :

At the highest level, we enable companies to execute marketing strategies that until now have only been dreamed of.

All too often, companies are caught between legacy systems and seven-figure investments in over-promising and under-delivering integration software, as they try to extract essential intelligence in order to apply it to the marketplace.

We extricate companies from this awkward situation, and we do it very quickly.

We simply give the right people access to the right information - all via a standard browser.

Our solution requires no extra software, no additional hardware, and no interference with already overburdened IT resources.

In this increasingly competitive economy, companies know that their ability to maximize performance is more and more dependent upon optimizing marketing productivity. The two major barriers to this are always lack of business intelligence and lack of integration. The barriers are now down.

Finally, we partner with marketing services firms to allow them to offer this revolutionary capability as a private-label service to their clients. We serve as backroom infrastructure support without intruding on the agency’s client/prospect relationships.

Board Members

Charles S. Barrs: Founder and Managing Partner
Mr. Barrs is responsible for directing the business analysis, information discovery and business application phases of client engagements. With over 20 years of experience in information technology consulting and services, Mr. Barrs has focused the past 10 years of his career on applying quantitative techniques to the goal of reducing a client’s overall "go-to-market cost." During this time he has been the founder of three companies dedicated to improving marketing and sales productivity and has held the following positions:

Senior Vice President, Analytic Services, Hill, Holliday, Connors, Cosmopolus Advertising
Founder and CEO, The MSP Group, Inc.
Founder and President, ResponseNet
Senior Associate, for the management consulting firm Temple, Barker & Sloane
Director, United Computing Systems (Kansas City, Missouri)

Mr. Barrs is a graduate and teaching fellow of the University of Massachusetts at Amherst, (M.S., Management Science) and Boston University (B.S., Operations Research).

Robert Mushkin: Partner
Mr. Mushkin advises executive management on applications, specifically on business strategy implications and marketing and sales productivity. With over twenty years experience in the financial services industry, Mr. Mushkin through his company Roberts Associates, has focused on developing best-in-class practices in the critical area of strategy development and implementation to better deliver superior customer service. He has held the following positions:

Founder and CEO of Roberts Associates
Vice Chairman Fleet Financial Group
Vice President Reservations TWA Inc.

Mr. Mushkin holds an MBA from Harvard University, has served on a number of boards including Visa and Harvard Community Health Plan.

Alan Bresnick: Partner
Mr. Bresnick advises executive management on retail industry applications and operational matters. With extensive retail experience at the highest levels of responsibility, Mr. Bresnick was a key member of the executive team credited with developing the highly innovative go-to-market strategies, which resulted in record revenue performances at both Tweeter Inc and Purity Supreme. He has developed particular expertise in mediation and arbitration and has held the following positions:

Partner with The MSP Database Group
President, COO and co-owner Tweeter, Etc
Senior Vice President, COO and Treasurer Purity Supreme, Inc.

Mr. Bresnick holds an MBA from the University of Michigan, is a CPA, a member of MAMPP and SPIDR.

Craig Ross: Director of Analytic Services
Mr. Ross is responsible for directing analytic services for Applied Metrix. He has pioneered the application of advanced analytic methods to a wide variety of business problems including profit segmentation, product pricing, customer retention, and promotional response. Mr. Ross is noted for the clarity he brings to complex business problems. During his career, Mr. Ross has held the following senior positions:

Partner, The McKenna Group, LLC
Founder and President, Cogent, Inc.
Founder and Director, DiaLogos, Inc.

Mr. Ross has an MBA from Northeastern University and a BS from Rensselaer Polytechnic Institute.